Telegram dlia prepodavatelei: kak vesti cohorty, student communities i office hours bez zameny LMS

Prepodavatelyam nuzhen ne tolko delivery kontenta. Im nuzhen live-sloi.

Mnogie obrazovatelnye biznesy prikhodiat k odnoi tochke:

• curriculum silnyi;
• studentam nuzhny bolee bystrye otvety;
• motivatsiia padaet mezhdu urokami;
• kursovaia platforma ne sozdaet dostatochno vzaimodeistviia;
• prepodavatel nachinaet improvizirovat support v razbrosannykh DM.

Obychno imenno togda Telegram nachinaet imet smysl.

I chasto on deistvitelno luchshii variant.

Telegram bystryi, mobile-first i namnogo luchshe email dlia postoiannogo obshcheniia, napominanii i peer support.

Pochemu Telegram tak khorosho podkhodit obrazovaniiu

Telegram polezen prepodavatelyam, potomu chto podderzhivaet dva sloia odnovremenno:

• broadcast kommunikatsiiu;
• strukturirovannoe gruppovoe obsuzhdenie.

Ofitsialnaia dokumentatsiia Telegram eto pokazhet:

• kanaly mogut veshchat neogranichennomu chislu podpischikov;
• discussion groups mozhno priviazat k kanalu, chtoby studenty kommentirovali posts;
• forums deliat supergroup na neskolko topics;
• admin rights granuliruyutsia, chto vazhno, esli u vas est TAs, moderatory ili assistenty.

Eto silnyi fit dlia education.

Vy poluchaete public ili paid sloi announcemnts i zhivuyu student room vokrug nego.

Luchshie use cases

Telegram rabotaet luchshe vsego, kogda u nego est iasnaia operatsionnaia rol.

Primery:

• cohort gruppa dlia studentov odinogo kursa;
• privatnaia support-komnata dlia zapisannykh uchenikov;
• napominaniia i follow-up dlia office hours;
• discussion channel, priviazannyi k urokam;
• peer gruppa dlia vzaimopomoshchi;
• paid alumni community posle okonchaniia kursa.

Glavnoe, chtoby Telegram uluchshal opyt mezhdu urokami.

On ne dolzhen stat osnovnoi platformoi obucheniia.

Chto dolzhno ostat'sia v LMS

Vot samaya vazhnaia granitsa.

LMS ili kursovaia platforma dolzhna ostavat'sia otvetstvennoi za:

• delivery curriculum;
• strukturu urokov;
• zadaniia;
• quizy i ocenku;
• sertifikaty;
• organizatsiiu dolgoi dokumentatsii i resursov.

Telegram dolzhen brat na sebia:

• bystrye announcements;
• reminder;
• obsuzhdenie mezhdu studentami;
• peer support;
• koordinatsiiu office hours;
• legkii Q and A.

Takoe razdelenie delaet biznes namnogo prozrachniee.

Gde prepodavateli chashche vsego oshibaiutsia

Bolshinstvo obrazovatelnykh community ne provalivaiutsia potomu, chto Telegram plohoi instrument.

Oni provalivaiutsia, potomu chto operating model slaby.

Tipichnye oshibki:

• klast vse urok, voprosy i otvety v odin bolshoi chat;
• smeshivat prospectov, tekushchikh studentov i alumni bez granits;
• ispolzovat Telegram vmesto delivery kursa;
• ne opredeliat otvetnye ozhidaniia;
• polagat'sia na ruchnye reminder i ruchnoi cleanup dostupov;
• pozvoliat gruppu ukhodit v off-topic shum.

Kurs sam po sebe ne community.

Emu vse ravno nuzhen container.

Forums i topics ochen vazhny

Odin iz samykh silnykh pattern Telegram dlia prepodavatelei eto forum-style cohort gruppa.

Ofitsialnaia dokumentatsiia forumov pokazivaet, chto supergroups mozhno delit na neskolko topics.

Eto pomogaet razdelit:

• obsuzhdenie urokov;
• pomoshch s homework;
• office hours;
• student wins;
• admin updates;
• alumni conversation.

Takaya struktura sokhraniaet gruppu poleznoi, kogda ona rastet.

Pochemu admin rights vazhny

V obrazovatelnykh community obychno est bolshe odin operator.

Mozhet byt:

• lead educator;
• teaching assistants;
• community moderatory;
• guest instructors.

Granulernye admin rights Telegram delayut eto upravliaemym.

Vy mozhete dat nuzhnym liudiam vozmozhnost:

• fixirovat vazhnye posts;
• moderirovat spam;
• upravliat topics;
• ogranichivat problemnykh pol'zovatelei;
• podderzhivat experience, ne daia vsem odinakovuia vlast.

Eto osobenno vazhno, kogda gruppa yavliaetsia chastyu paid learning product.

Gde nuzhna Metricgram

Metricgram stanovitsia poleznoi, kogda Telegram-storona education-biznesa nachinaet trebovat realnye operations.

Suda vkhodit:

• welcome flows dlia novykh studentov;
• automatic replies dlia povtoriaiushchikhsia voprosov;
• scheduled messages dlia reminder i ritma urokov;
• dashboard visibility dlia aktivnosti i engagement;
• daily reports, chtoby team ne dolzhen byl vse monitorit vruchnuiu;
• Stripe Connect flows, esli dostup priviazann k platezhu.

Tak LMS ostaiotsia platformoi obucheniia, a Telegram ispolniaet rol live-sloia vokrug nego.

Itog

Telegram silen dlia prepodavatelei, kogda on ispolzuetsia kak live-sloi vokrug kursa, cohort ili training-biznesa.

On derzhit studentov blizhe, support bystree i opyt bolee chelovechnym.

No on ne dolzhen zameniat LMS.

Ispolzuite LMS dlia curriculum i struktury.

Ispolzuite Telegram dlia momentum, obsuzhdeniia i community.