Telegram Campaign ROI Calculator

Cheap joins can be expensive when nobody stays. Measure acquisition cost, retained-member value, and paid conversion for your campaign.

Measure the real return from a Telegram campaign

Enter results from one campaign and one consistent measurement window.

Campaign spend Invite-link clicks New group joins Members still active Use a consistent checkpoint, such as members still active after 7 or 30 days. New paying members Count new paying members attributed to this campaign. Monthly membership price

Currency

How it works

Use one campaign window

Add spend, invite-link clicks, joins, retained members, and paying conversions from the same campaign.

Measure quality after the join

Compare cost per join with cost per retained member and paying-member acquisition cost.

Improve your next campaign

Shift budget toward sources that produce active or paying members instead of optimizing only for cheap clicks.

Frequently Asked Questions

What is Telegram member acquisition cost?

It is your campaign spend divided by the members acquired. This calculator separates raw joins, retained members, and paying members because each has different value.

How should I define a retained member?

Pick a consistent checkpoint, such as still being in the group and active after 7 or 30 days, then use the same definition for every campaign.

What does first-month ROAS include?

It divides the first month of subscription revenue from attributed paying members by campaign spend. It does not include later churn, processing fees, refunds, or operating costs.